SMShop World at its sole discretion may remove any Data, information, or content of data or files used, stored, processed on its Website by you which is or SMShop World believes to be (a) a Virus; (b) illegal, libelous, abusive, threatening, harmful, vulgar, pornographic, or obscene; (c) used for the purpose of spamming, chain letters, or dissemination of objectionable material; (d) used to cause offense, defamation or harassment; or (e) infringing the intellectual property rights or any other rights of any third party. The Company and its end Users are responsible for maintaining and protecting backups of Data directly or indirectly processed using the SMShop World Platform and that SMShop World is not responsible for exportation of, the failure to store, the loss, or the corruption of Data.
SMShop World shall process configuration, performance, usage, and consumption of data about you and your usage of the Services and the SMShop World Platform to assist with the necessary operation and function of the Services and SMShop World Website and to improve SMShop World products and services.
SMShop World shall comply with its obligations under applicable data protection laws. SMShop World shall maintain appropriate administrative, physical, technical and organizational measures that ensure an appropriate level of security for Confidential Information and Personal Data. SMShop World will process Personal Data in accordance with the Data Protection Legislation as defined here.
“Data Protection Legislation” means the legislation and regulations relating to the protection of Personal Data and processing, storage, usage, collection and/or application of Personal Data or privacy of an individual which shall include but not be limited to:
- the Information Technology Act, 2000 (as amended from time to time), including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“Privacy Rules”) and any other applicable rules framed thereunder;
- all other Banking industry guidelines (whether statutory or non-statutory) or codes of conduct relating to the protection of Personal Data and processing, storage, usage, collection and/or application of Personal Data or privacy of an individual issued by any regulator to the Banking Partner; and
- any other Applicable Law solely relating to the protection of Personal Data and processing, storage, usage, collection and/or application of Personal Data or privacy of an individual.
If you receive any request from any person for access to Personal Data or any other request relating to SMShop World World’s obligations under the Data Protection Legislation, you shall:-
- immediately notify SMShop World and
- provide full cooperation and assistance to SMShop World in relation to any such complaint or request including, without limitation:-
i. providing SMShop World with full details of any such request;
ii. providing SMShop World with any Personal Data it holds in relation to any person in a form specified by SMShop World and within ten (10) days of receipt of the request from any person or as otherwise stipulated by SMShop World and
iii. comply with the data access request within the relevant timescales set out in the Data Protection Legislation and in accordance with explicit authorization to do so from SMShop World.